Range Rover unveils first non-SUV model: the GT

Land Rover has unveiled the Range Rover GT, marking the first time the brand has produced a vehicle that is not a sport utility vehicle. The new model is a low-slung, electric sedan that breaks from the company's traditional SUV lineup, as reported by multiple automotive outlets including Ars Technica, Car and Driver, Forbes, CarBuzz, and WIRED.

The Range Rover GT is an all-electric sedan that combines modern, futuristic design with the luxury expected from the Range Rover name. The vehicle is seen as a direct rival to the Ferrari Luce, a high-performance electric model from the Italian automaker. The GT's low profile and sedan body style represent a significant departure for Land Rover, which has built its reputation on rugged SUVs and off-road capability.

The introduction of the Range Rover GT raises questions about its impact on Jaguar, Land Rover's sister brand under the same parent company. Jaguar has historically been the sedan and sports car arm of the group, and the GT may overlap with Jaguar's future electric vehicle plans. WIRED specifically noted that the GT could be "stepping on Jaguar's tail."

No official release date or pricing has been announced for the Range Rover GT, but the vehicle is expected to enter a growing market for luxury electric sedans. The move signals Land Rover's intention to expand beyond SUVs and compete directly with high-end electric performance cars from brands like Ferrari.