Ferrari Luce EV hits 2026 sales target of 500 units

Ferrari sold just under 500 units of its polarizing Luce electric vehicle, designed by Jony Ive, in July 2026, hitting its annual sales target only two months after a troubled launch, the Financial Times reported on July 29.

Strong demand from China, where electric vehicle sales by brands such as Geely, Lynk & Co, and Zeekr have surged, drove the milestone, the newspaper said.

The automaker sought to attract a new generation of wealthy buyers in China and tech hubs like Silicon Valley, according to the FT. Sources told the publication that U.S. tech entrepreneurs gave positive feedback on the €550,000 model.

Ferrari plans to sell about 2,500 Luce cars by 2030, averaging roughly 600 per year and accounting for about 5 percent of annual sales, the FT said, and in August 2026 it will auction the first production model with an expected price above $1.1 million.