Apple iPhone sales jump 22% to $54.25B, Mac up 29% in Q3

Apple's iPhone revenue surged 22 percent and Mac sales rose 29 percent in its fiscal third quarter, the company said on July 30, 2026, overcoming a global memory shortage that had forced price increases.

iPhone revenue hit $54.25 billion and Macs generated $10.35 billion, the strongest June quarter on record. The iPhone results were the best ever for a third quarter, Reuters reported, defying the usual pre-launch sales lull.

Tim Cook, who will step down as chief executive on September 1, 2026, said all geographic segments recorded double-digit growth across iPhone, Mac and Services. John Ternus, vice president of hardware engineering, will take over.

The company raised prices on Macs, iPads and other devices in June 2026. The MacBook Neo, a lightweight affordable laptop introduced in March at $599, now sells for $699. It had already shaken up the budget segment with its speed and portable design.

Apple has yet to increase iPhone prices, but analysts forecast that the iPhone 18, due this fall, could cost up to $200 more. The new models will feature a more capable Siri that answers on-screen questions, searches across apps and performs tasks like adding calendar events.

On July 30, 2026, Apple also announced a new upgrade program allowing customers to lease an iPhone, iPad, Apple Watch or Mac for a monthly fee. Further details were not provided.

The quarterly report is Apple's last under Cook, as the company navigates rising component costs and sustained demand for its flagship products.