Samsung debuts 3 new foldable phones at Unpacked 2026

Samsung has unveiled three new foldable phones, including the Galaxy Z Flip 8, at its Galaxy Unpacked 2026 event. The announcement comes as Apple is reportedly preparing its own entry into the foldable market. The new devices aim to refine the foldable form factor, with Samsung introducing a new shape for its next folding phone and the Galaxy Z Fold 8 Ultra trying to justify its 'Ultra' branding. The Z Flip 8, in particular, is noted for being a foldable that is easy to forget is one, suggesting a design that blends in with traditional smartphones. These launches are significant as they represent Samsung's continued push in the foldable space amid growing competition. The event featured six major announcements, highlighting Samsung's strategy to maintain its lead in the foldable segment. The new phones are expected to be available later this year, with pricing and release dates to be announced. The move comes as the foldable phone market is projected to grow, with Samsung aiming to capture a larger share before Apple's anticipated entry.