Hasbro reveals The Legend of Zelda: Heroes of Hyrule toys

Hasbro has announced a new line of toys based on The Legend of Zelda series, called Heroes of Hyrule. The collection includes action figures and other collectibles inspired by characters from the franchise, such as Link, Zelda, and Ganondorf. The reveal was made during Comic Con 2026, where Hasbro showcased the first wave of figures, which are designed to appeal to both longtime fans and new collectors.

The toys are the result of a new partnership between Hasbro and Nintendo, announced ahead of the anticipated release of a remake of The Legend of Zelda: Ocarina of Time. The collaboration marks a significant expansion of Zelda merchandise, which has historically been limited compared to other Nintendo franchises. The first wave of figures includes detailed sculpts and accessories, with preorders expected to start soon on major retail platforms.

This move is important because it signals a broader strategy by Nintendo to increase the presence of Zelda in the toy market, potentially capitalizing on the hype surrounding the Ocarina of Time remake. The partnership with Hasbro, a major toy manufacturer, suggests that more Zelda-themed products, including additional figures and playsets, could follow. Fans are already reacting positively to the high-quality designs shown at Comic Con, and the line is expected to be a hit among collectors and gamers alike.