Amazon brings Luna game streaming to Prime Video app

Amazon has integrated its cloud gaming service, Luna, into the Prime Video app, allowing subscribers to stream and play games directly through the video platform. The feature is initially rolling out on Fire TV devices in the United States and the United Kingdom. This move brings game streaming to a wider audience by embedding it within a service many already use for movies and TV shows. Prime members can access a rotating selection of games without needing a separate Luna subscription, though a full Luna+ subscription remains available for a broader library. The integration marks Amazon's effort to consolidate its entertainment offerings and compete with other cloud gaming services like Xbox Cloud Gaming and GeForce Now. No specific date for expansion to other devices or regions has been announced, but the company is expected to monitor adoption before broadening availability.