Samsung HDR10 Plus Advanced launches on Prime Video this month

On August 4, 2026, Samsung announced that its HDR10 Plus Advanced specification will debut globally on Amazon’s Prime Video in August 2026. The format, first previewed in late 2025, uses extra metadata to deliver precise high dynamic range optimized for specific content and tone mapping that adjusts per screen area instead of applying a single setting to an entire frame.

Samsung’s 2026 TV lineup will be the initial devices to support the new standard. The company did not specify which titles or how many will offer HDR10 Plus Advanced at launch, though a press image featured Amazon’s series Ride or Die.

The launch follows a brief loss of Dolby Vision support on Disney Plus in Europe due to a patent dispute. HDR10 Plus Advanced boasts features similar to Dolby Vision 2 but without Samsung paying Dolby’s licensing fee, and it promises “Intelligent Motion Smoothing” that adjusts scene by scene.

Hisense, Philips, and TCL have announced their new TVs will support Dolby Vision 2, and Peacock and Canal+ are on board for content. That format is not yet available and will likely require a software update for supported televisions when it rolls out.

Both HDR standards aim to deploy motion smoothing beneficially for fast-moving action like sports while avoiding the “soap opera” effect on film and TV content, though real-world results are not yet known. An FAQ explains that HDR10 Plus Advanced metadata tags can cover genres—Movie, Sports, Animation, News, or General—and specific details such as lighting, motion, or perspective to inform a TV’s processing.