Ford unveils Fathom electric truck starting at $28,350

Ford unveiled the name and price of its first ultra-low-cost electric vehicle on August 6, 2026: the Fathom, a midsize electric truck starting at $28,350.

The Fathom squarely targets the Slate Truck, an electric upstart priced at $24,950 that omits features like power windows, a touchscreen, and a stereo system. Ford's truck includes a large high-resolution touchscreen with integrated Apple Maps, supports Android Auto and Apple CarPlay, and has all necessary sensors for the hands-free Blue Cruise system.

Inside, the Fathom aims to offer more interior volume than a Toyota RAV4, along with an open bed and a front trunk.

The starting price is close to half that of the canceled F-150 Lightning, challenging the notion that affordable EVs must sacrifice modern amenities and potentially overcoming the buyer and dealer disinterest that led to billions in losses for Ford.

Pre-orders open in early 2027, with production at the updated Louisville Assembly Plant later that year and deliveries before the end of 2027. Ford plans to keep costs low through high-volume production on its Universal Electric Vehicle platform, where vehicles are built in parallel sections—front, rear, and middle—that are joined at the end.

The Slate Truck, which seats two as standard with an optional $5,000 SUV kit for five, reaches the market in 2026, giving it a roughly 12-month head start. Blue Cruise, which the Fathom's sensors support, costs an extra $2,495 as a one-time purchase or $495 annually.

Ford has been teasing its next-generation EVs for nearly a year, calling it a “Model T moment.” The Fathom is the first product from this initiative.