Samsung Galaxy Z Fold 8 and Flip 8 preorders include up to $350 in gift cards

Samsung has officially unveiled its latest foldable smartphones at the Galaxy Unpacked event, introducing the Galaxy Z Flip 8, Galaxy Z Fold 8, and Galaxy Z Fold 8 Ultra. Preorders are now open, with prices starting at $1,199.99 for the Z Flip 8, $1,899.99 for the Z Fold 8, and $2,099.99 for the Z Fold 8 Ultra. All three devices are set to launch on August 7th.

This year’s lineup marks a shift in Samsung’s foldable strategy. Instead of a single book-style model, the company now offers two: the Galaxy Z Fold 8 Ultra, aimed at productivity, and the Galaxy Z Fold 8, which is shorter and wider when folded, designed for entertainment. The Galaxy Z Flip 8 continues as a clamshell foldable. These changes affect consumers looking for different form factors and use cases, from multitasking to media consumption.

The announcement matters because Samsung is expanding its foldable portfolio to cater to diverse preferences, potentially driving more adoption of foldable technology. The specific prices and launch date give buyers a clear timeline. Background from the event indicates this is a departure from previous years, where only one Z Fold model was released. Next steps include preorders now open, with general availability on August 7th, and customers can expect to receive their devices shortly after that date.