Midjourney acquires astrology app Co-Star

Midjourney, the artificial intelligence lab known for its image and video generation tools, has acquired the astrology app Co-Star. The deal, announced on Tuesday, marks a significant expansion for the company beyond its core AI media offerings. Co-Star, which provides personalized astrological readings based on users' birth charts, will continue to operate as a standalone app under Midjourney's ownership. The acquisition affects Co-Star's millions of users, who rely on the app for daily horoscopes and compatibility insights. Midjourney did not disclose the financial terms of the acquisition. This move matters because it signals Midjourney's ambition to integrate AI into new consumer experiences, potentially blending generative AI with personalized lifestyle content. Co-Star was founded in 2017 and gained popularity for its data-driven approach to astrology, using NASA data and user inputs to generate readings. The app has faced criticism in the past for its opaque algorithms and privacy practices. Midjourney has not yet detailed specific plans for Co-Star, but the acquisition suggests the lab may explore how AI can enhance or personalize astrological predictions. Industry observers expect Midjourney to leverage its AI expertise to improve Co-Star's features, possibly introducing more interactive or generative elements. No changes to Co-Star's current service have been announced, and the app remains available for download.